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We build fast, secure, and SEO-friendly websites
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We build fast, secure, and SEO-friendly websites
to grow your business online.
At NEXTINWEB, we specialize in building ROI-driven PPC campaigns that maximize every click. This case study highlights how we helped a SaaS company optimize their paid ads across Google and Meta platforms, achieving more leads at a lower acquisition cost.
The client was investing heavily in paid ads but wasn’t seeing proportional results. High CPC, wasted ad spend, and irrelevant leads were major issues. Our team stepped in to restructure the campaigns, improve ad quality scores, and tighten targeting for measurable ROI.
We audited the client’s Google Ads and Facebook Ads accounts. The campaigns lacked structured ad groups, negative keywords, and optimized landing pages. Our objective was to cut wasteful spend and improve conversions through a precise PPC strategy.
- Account Audit: Reviewed campaign structure, keywords, and ad creatives.
- Keyword Optimization: Added high-intent keywords and negative lists.
- Ad Copy & Creatives: Designed engaging ad copies with clear CTAs.
- Landing Page Alignment: Improved ad-to-page relevance to boost quality scores.
- A/B Testing: Tested multiple ad variants for performance.
- Budget Allocation: Shifted spend toward high-performing campaigns.
- Retargeting: Implemented retargeting ads to convert warm audiences.
Within 90 days, the optimized PPC campaigns delivered:
- 42% decrease in cost per lead.
- 2.8x increase in qualified leads.
- Higher quality scores across Google Ads campaigns.
- Reduced CPC by 37% while improving ad reach.
- 20% increase in overall conversion rate.
This PPC case study demonstrates that with precise targeting, structured campaigns, and constant optimization, paid advertising can deliver scalable and profitable growth. At NEXTINWEB, we ensure every dollar spent on ads works harder for your business.
